"One of the main goals we had for Shadowlands was we wanted to WoTLK Gold make WoW more accessible to people," Cash said. "WoW is an established game for quite some time. It has an immense tradition to it. One of the main difficulties as the game evolved is that we have 120 levels that players needed to work through before they could get a character play with their friends or to join their raid team for an alt character, or whatever they wanted to accomplish."

Cash added that as Blizzard released more and more expansions, players would hop around and never be able to finish the story of specific ones. When it comes to Shadowlands, Blizzard has made improvements to the leveling experience. This, in turn, will keep players engaged and moving towards finishing what they have started.

"Along the process, through various expansions and diverse themes, we've realized that players would end up moving around the expansions and not getting the whole story. This is why we're looking at some of these challenges that we face, and then considering Shadowlands for an opening to establish the benchmark for how we'd want the game to feel for the levelling player."

"Changing your levels" is just one of the aspects. So what we ended up having to do, at the end of the day is looking at the entire process. In looking at the beginner's experience with Exile's Reach that really revealed the basic principles of how to play the game, as well as making sure that the game was available to all players new to the game. doing lots of research , testing and the process of iteration to ensure that anyone unfamiliar with the game could hop in and play." Cash added.

In fact, the bulk of these changes came from WoW via its pre-patch process, and Cash remarked that the updates were "very loved by players."

Concerning the process of leveling specifically, Cash said one of the guiding philosophies was to allow players to buy WoTLK Gold feel like gaining a new level actually had a purpose. That's why every time players complete a level, they'll get something.